Freelancer Upscale Method 2019-03-06T04:45:20+00:00

I help Freelance Web Designers unlock their potential, free up more time, and get past $20k/mo consistently without wasting 12 years of their life to get there.

Have you ever missed out on a family vacation or birthday just because you had to finish “one last thing” for an angry client?

I hear you. This has happened to me many, many times.

I started my web design firm 12 years ago. At first it was a dream come true, working from home, being around family … but before long it was like I was caught in a rat race, running in circles for clients all day and all night.

I rarely saw my family, and the pain, unpaid bills and stress just kept mounting …

Near my lowest point, I remember working through the Christmas holidays for a large demanding client. My wife, kids and friends were out enjoying the holiday festivities and making weeklong memories together, while I was stuck in the office working… again!

Stuck on a client project again!

I finally got this one angry client’s website done, but he decided something wasn’t quite right with the website and so he pulled the plug on the entire project. Rather than discussing it with me, or paying me what he owed (so that I could cover my bills for December and January), he reversed the initial deposit from 2 months earlier. (Yes PayPal and Credit Card companies can and will allow this!)

And with this one single action, he wiped me out. It was the straw that broke my back. My company was already in severe debt, with loads of back taxes owing, and I was left unable to pay my mortgage… So everything collapsed. Seriously.

That’s when I finally hit a wall.

As a grown man on the floor, I probably I looked much worse that this baby!

I don’t like to admit it, but I remember lying on the floor curled up in a ball, crying like a little baby, while my wife watched me in disgust. 

That’s when my wife finally had enough, and decided to end the marriage.

I lost everything. I lost my wife, my kids, my house, my purpose and my motivation. I was alone with $38k of debt, and was utterly broken, I could not find the will to work or do nearly anything productive for the next 12 months!

Here’s me with my kids around the time I lost everything

That was rock bottom for me, I was humbled to the ground. As good as I thought I was at business and web design, I simply didn’t know what I didn’t know.

If I ever wanted to pursue my dreams, I needed to change my life.

That’s when my transformation began.

I decided I didn’t have anything left to prove. I simply needed to seek out mentors who were ahead of me who could help me understand life and business better.

I began taking courses and reading literally hundreds of books from every billionaire and millionaire that I could learn from. What was I missing? Why was my life as a web designer so hard? I wanted to figure it all out and do it right this time.

Each book and mentor provided a new paradigm, it was like a light bulb was going off in my head with each new discovery.

I studied as many freelancers as I could out there to see what they were doing wrong and what they were doing right … and a thousand lessons later, I discovered…

There were only 3 things that 99.8% of Freelancers were doing wrong.

These 3 things were causing huge amounts of suffering and damage. Every freelancer I met was being held back from their huge potential, but they couldn’t access it because of these 3 roadblocks:

  1. Twin Mental Blocks: 2 mental blocks we have that unconsciously sabotage our success.
  2. The Leverage Trap: We cannot scale our business due to low budgets and high amounts of scope creep.
  3. The Treadmill Effect: We cannot run around fast enough to reach escape velocity with our companies

Over the next few years I developed solutions for each of these 3 roadblocks, and turned them into 3 simple methods now part of the Freelancer Upscale Method

  1. The Upscale Mind Hack Method
  2. The Upscale Leverage Method
  3. The Upscale Treadmill Escape Method 

The good news is, these 3 Upscale Methods can fix the Top 3 Freelancer roadblocks in as little as 32 days.

A year and a half ago I was finally ready to put the Freelancer Upscale Method to the test.

I was the first guinea pig…

And did it work?

You bet it did! In the first 2 months I went from $0 to $13k per month. I also had way way more free time, my life was more calm and consistent and most importantly, no more angry customers.

For the next year, I continued to refine the method and during the middle of last year I was able to start a new company from scratch and scale it up to $40k per month in 2 months.

Wow. For some of you this might not be a lot of money, but for me, it literally changed my entire life.

I am now living my dream, in the Canadian Rocky Mountains, going camping lots and living by a lake with my girlfriend.

Here I am living my dream with my girlfriend, in the Rocky Mountains by a lake in British Columbia, Canada

I wish I knew way back then, what I know now. Because it would have saved my marriage, my house, my kids, my sanity …  Frankly, it’s embarrassing.

I just don’t want others to go through all the hardships I’ve experienced, there’s an easier way. So I decided that I would mentor a handful of freelance web designers so they can avoid all the common pitfalls and roadblocks that I experienced.

I put everything I learned into The Freelancer Upscale Method™ outlined below


The Freelancer Upscale Method

1. The Upscale Mind Hack Method:

I found that almost all freelancers had 2 “Twin Mental Blocks” holding them back from their full potential.

On the surface we all believe we can do it if we just work hard enough and stay focused enough.

But in reality we keep failing at the simplest things because deep down, outside our awareness we have unconscious processes that keep sabotaging our own success. We keep running into our own mental traps and we stop ourselves from reaching our full potential.

These mental blocks cause freelancers to lose motivation, get distracted, seek out quick fixes (like food, social media, sex or entertainment), miss deadlines, look for the next shiny new idea, forget certain details, feel overwhelmed, procrastinate, etc.

So I wanted to find a way that we could easily remove these main mental blocks in the shortest amount of time possible.

After digging through mountains of neuroscience research for nearly half a decade (that’s another story!), I compiled hundreds of thousands of hours of university research papers and turned it into a very simple framework so that you can quickly rewire your mind and remove your freelancer sabotaging tendencies and see results in less than 3 days. And the effect gets stronger over time. Nothing else even comes close to this!

And no, the solution is not “more exercise” or “taking another pill”. Those solutions don’t work well, because they are not permanent. They only work on the symptoms, not the root cause. The root cause is found in the unconscious wiring of our mind.

Freelancers have a unique mindset with unique requirements, and The Upscale Mind Hack Method completely eliminates these 2 roadblocks from your life, giving you a fast track to success, and a massive edge for the rest of your life!

After trying this method on myself, I was able to live life with a sharper mind, stay more focused, more consistent, get more work done, feel more friendly, more adaptive, and stay more committed to my goals.

I was shocked to discover that with very little sleep, the Upscale Mind Hack Method still gave me a huge amount of focus, I could work harder and stay motivated for as long as I wanted. (but sleep is still absolutely recommended!)

2. The Upscale Leverage Method:

Unlocking your mental power is a must, but it’s not enough.

I found that most freelancers were running in circles trying to keep clients happy because they were unable to escape the leverage trap.

The “leverage trap” happens because each client is so different, that we need to reinvent the wheel for each new client.

Most clients don’t have the time or budget for large scale research and development teams to provide years of detailed research, engineering and testing, so they end up giving us very small budgets with short timelines and high expectations.

The result? They end up getting half-baked solutions that don’t look right, work right and usually break later. This turns them into angry clients and we end up running around like crazy trying to please them even though they rarely pay us any money for our efforts.

This leads to all sorts of scope creep and psychological stress. And in the end our clients don’t really care if we can pay our bills or not. Our bills are our problem, not theirs.

To escape the “leverage trap”, I developed the Upscale Leverage Method which has 2 main parts:

Leverage Part 1 – The Maximum Budget Solution:
It turns out there is a way to maximize budget from clients, and it doesn’t require aggressive sales tactics. It’s not what most people are doing!

Leverage Part 2 – The Scope Creep Removal Solution:
Most of our stress comes when scope creep goes out of control, and we run out of time and money. But there is a really elegant solution to this problem, and it actually makes clients happier too!

Both of these solutions came from a completely different industry, and when I learned them, it took everything to a whole new level for me! These can be implemented in under 21 days.

3. The Upscale Treadmill Escape Method:

One of the biggest problems I found that held me and my colleagues back was “the treadmill effect”. We can’t escape the treadmill because we are not fast enough!

What I mean is, there isn’t enough time to market and sell and manage projects and manage teams and manage scope creep and come up with high quality website content for each customer and deliver great SEO and invent and design and develop and test and bill and support customers and also expect to scale up the business

We just can’t run around fast enough!I

n fact, the harder and faster we work, the more tired and sloppy we get, leading to worse websites and angrier clients.

After 20,000 hours of doing this, I realized that there is a better way — I call it The Upscale Treadmill Escape Method!

Yes there really is an escape from all this craziness, and it’s not that complicated.

I found out that there is a secret dial that no freelancer knows about, but it allows us to gradually turn down the speed of the treadmill until we can basically step off, and still get massive results for our clients.

Turning down the dial takes 32 days.


If you got this far, I’m guessing you are a freelance web designer who has gone through something similar to me (or you know someone who has).

I wouldn’t wish the same hardship on anyone, so if you’re in a similar situation as I was, you don’t have to stay stuck like this forever, there is a way forward!

I want you to get your life back.

I want you to make enough money that you can gain control over your life, travel and live your dreams. You were meant for so much more than this. With the Freelancer Upscale Methodyou don’t have to wait 12 years and have it all come crashing down like it did for my marriage.

I can’t help every freelancer out there, but I’m willing to help a few, but only if they are serious about transforming their life.

If you’re like me then you probably don’t want to spend the next 12 years of your life trying to figure it all out on your own.

So if you’d rather get ahead of your competition in weeks instead of decades, then reach out to me and I’ll coach you through it. (just use the form below)

I’ll be happy to show you step by step how to use the Freelancer Upscale Method™ to scale your business up to $20k or more per month.

I will be here to coach you through your transformation, step by step!

Note: If you are not serious about transforming your life, then please do not reach out to me, I don’t want to waste your time or mine.

On the other hand, if you are ready and willing to make a difference in your life right now, and if you are willing to put in the effort, and you are patient enough to work on your business for at least 30 days, then I we might be a good fit.

Let’s talk!

    You matter!
    Thank you,
    Chris Johnson, Founder